Joydeep Deb - Digital Marketing Expert

Gain actionable website insights with Google Analytics 4. Discover traffic sources, user behavior, content performance, conversions, audience data, and campaign analytics to optimize SEO, improve engagement, and boost ROI.

Prevent unwanted bots from crawling your website by adding this code to your .HTACCESS file. Use the code to block specific bots, including ByteDance's crawlers, from accessing your site.

Google uses structured data standardized formats to understand the content of the page and enable special search result features and enhancements. To Enable rich results with structured data, below are the code snippets.

2020 is another exciting year for Web Design as lot of new web technologies have been introduced. In this blog I am going to talk about five web design trends that may play important role in this year.

If you receive any phone calls seeking your personal credentials like Customer ID, Password, OTP, Debit/Credit Card Number, PIN or CVV, never fall for it, since it could be a phishing phone call that can result into fraudulent activities leading to financial loss.

The .htaccess file is used to alter the configuration of the Apache Web Server to Enable and Disable additional functions and features that the Apache Web Server has to offer.

Myntra decided to shut down its website in 2015 and shifting to an exclusive mobile app-based model. Definitely it was a bold move by Myntra and many analysts and investors criticized it as ill thought out decision that would alienate many shoppers.

Search Engine Optimization (SEO) the latest trends and techniques which are going to dominate the Search Engines. The latest SEO trends for year 2015 are listed below.

Nokia phone firmware with the latest firmware software available with Nokia, and for that first you have to install Nokia Software Updater which you can download from the following link

SEO is an on-going process of optimizing the website with current search engine algorithm, best practices and guidelines. Maintaining Site Architecture, optimizing the tags, fixing site errors, getting backlinks, removing duplicates and encouraging social sharing.

Authors are given a very prominent treatment on search results. To identify the author of an article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile.

Static URLs are always known to be better compared with dynamic URLs in SEO, because of many reasons. Static URLs are always more users friendly to your website visitors, static URLs normally rank much better in search engines and search engines are known to index the content of static URLs a lot faster compared to dynamic URLs.

In the recent Google Webmasters YouTube Channel, I have asked Matt Cutts about 'What should be done with the website expired pages?' Though I'm still waiting for the official statement from Matt Cutts in the Webmaster Videos, I have discussed this topic with my fellow SEO colleagues and came up the following options.

The .htaccess file is a configuration file which is used on Apache based web servers to control many features of the server. The .htaccess file gives webmasters a lot of control over their website. The file contains the configuration statements (web server configurations) to customize the Apache Web server software for the website.

Page Speed is an open-source project started at Google to help developers optimize their web pages by applying web performance best practices. Web developers that would like to evaluate the performance of their web page to improve them should download the extension.

Learn all HTTP response status codes with simple explanations. Understand 1xx, 2xx, 3xx, 4xx, and 5xx codes, meanings, and when to use them.

XML Sitemap helps search engines crawlers to crawl the website and keep their results up to date. These XML sitemaps can be submitted to Google, Bing and Yahoo! search engines.

Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. Canonicalization helps to solve issues like www version vs. non-www version, re-directs, duplicate URLs, hijacking, etc...

Learn modern guidelines for building a corporate website, including mobile-first design, SEO best practices, performance optimization, accessibility, security, and user experience standards.

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