Digital Marketing, SEO, SEM, Analytics and Web Technologies Blog
Search Engine Optimization, SEO, SEM, Social Media, Digital Marketing, Web Technologies and Analytics Blogs from Joydeep Deb
Website Insights Drawn from Google Analytics 4
Gain actionable website insights with Google Analytics 4. Discover traffic sources, user behavior, content performance, conversions, audience data, and campaign analytics to optimize SEO, improve engagement, and boost ROI.
How to Block TikTok ByteSpider Bot (ByteDance) from Crawling Your Website
Prevent unwanted bots from crawling your website by adding this code to your .HTACCESS file. Use the code to block specific bots, including ByteDance's crawlers, from accessing your site.
How much does it cost for Guest Post and Backlinks
Discover the average costs of guest posting and backlinks. Learn how to invest in high-quality content and backlinks to boost your website's authority and SEO ranking.
Google Ranking Factors still works in 2022
The most important google ranking factor is your website crawlable and indexable. There are many other factors that dictate how well Google will crawl and index your website.
What is Attribution Modeling
Attribution modeling is a set of rules for assigning credit to the various touchpoints in the conversion path. The objective of attribution model is to determine which all marketing channels have impacted users on their path to conversion.
How to Protect Your Career in the Age of AI and Automation
With the emergence of AI and increased automation, a lot of jobs will be lost. This has already started many years ago and it will only accelerate. Here’s the important thing I need you to realize, the majority of professions will not actually disappear. Number of jobs will diminish.
Creating Calendar Table in Power BI
You can generate a date table in your model by creating a calculated table using either the CALENDAR or CALENDARAUTO DAX functions. Power BI Calendar Table with Weeks, Month, & Year. Creating the Date Dimension in Power BI.
Top 10 Free Cloud Storage Services
Free Cloud Storage Services, find yourself with more than enough free storage to meet all your needs. Looking for free cloud storage offering the most space for your photos, videos or any other type of data?
JSON-LD Schema for Google Rich Result Features
Google uses structured data standardized formats to understand the content of the page and enable special search result features and enhancements. To Enable rich results with structured data, below are the code snippets.
Digital Marketing Tools for Competitive Analysis
Through digital you can understand the product strategy, pricing, promotion strategy, competitive advantage and communication strategy of your competitors. Here are the few tools which you can use to analysis competition.
Top 5 Web Design Trends in 2020
2020 is another exciting year for Web Design as lot of new web technologies have been introduced. In this blog I am going to talk about five web design trends that may play important role in this year.
Targeting Tips in Digital Marketing
In digital marketing one can target very narrow set of customers. You can customize the messaging and positioning you want to portray. This will help to expand your target market.
The Cobra Effect in Business Management
The Cobra Effect is a term in economics. It refers to a situation when an attempted solution to a problem makes the problem worse. This name was coined based on an incident in old colonial India.
Internet Banking Security Tips
If you receive any phone calls seeking your personal credentials like Customer ID, Password, OTP, Debit/Credit Card Number, PIN or CVV, never fall for it, since it could be a phishing phone call that can result into fraudulent activities leading to financial loss.
Alexa Ranking - All You Need To Know
Alexa records visitors using the Alexa Toolbar. Amazon has taken steps to try to make this toolbar, a browser extension. Unfortunately, the age of toolbars has gone
SEO Content Writing Best Practices
Write for the end users and not crawler, Catchy and Engage heading, Use Picture, Banner Image for the Page, Hyperlink Keywords (internal domain linking) and more.
Accelerated Mobile Pages (AMP)
What is AMP? Why Accelerated Mobile Pages? Get the SWOT Analysis of AMP. Get the edge over competitors and resellers. Highly Cost effective. The Accelerated Mobile Pages (AMP).
Use .HTACCESS to block IP Address and Disable Hotlinks
The .htaccess file is used to alter the configuration of the Apache Web Server to Enable and Disable additional functions and features that the Apache Web Server has to offer.
Mobile Website vs. Mobile App - Case Study on Myntra
Myntra decided to shut down its website in 2015 and shifting to an exclusive mobile app-based model. Definitely it was a bold move by Myntra and many analysts and investors criticized it as ill thought out decision that would alienate many shoppers.
SEO 2015 - Strategies, Trends and Techniques
Search Engine Optimization (SEO) the latest trends and techniques which are going to dominate the Search Engines. The latest SEO trends for year 2015 are listed below.
How to Update Nokia Phone Firmware / Software
Nokia phone firmware with the latest firmware software available with Nokia, and for that first you have to install Nokia Software Updater which you can download from the following link
Types of Facebook Users (Fun Post)
There are some kinds of people on the Facebook that can easily piss you off. If you use facebook, chances are you've encountered a few of these before. Everyone is free to use Facebook the way they like to, but some people really don't get Facebook at all.
Website Analysis: Gain Authority, Popularity
Search engine performs analysis of a page to determine what parts of content are most important. Analysis Keyword Weight, Internal Linking, Indexed Pages, Backlinks, Geo Location, Heatmap, Valid HTML.
How to setup Custom Error Pages
How to Set Up A Custom Error Page. A Custom Error Page allows you to have your own custom error page(s) instead of using the default error page(s) or having no page.
SEO Overview: What? Why? And How?
SEO is an on-going process of optimizing the website with current search engine algorithm, best practices and guidelines. Maintaining Site Architecture, optimizing the tags, fixing site errors, getting backlinks, removing duplicates and encouraging social sharing.
How to Verify Authorship (rel=author) in Google SERP
Authors are given a very prominent treatment on search results. To identify the author of an article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile.
Website URL Structure Strategy
Get better ranking in search engines by following the URL structure best practices recommended for any website. Which includes Descriptive URLs, Keywords in URL, Avoid Keyword Stuffing, Directory Structure, Length of the URL and many more...
How to avoid duplicate content issue caused by mobile website
Google is seeing your mobile website as duplicate content of your main website, and it is affecting your search ranking. Although Google is smart enough to figure out your mobile content is not duplicate to your main content.
URL Rewriting SEO Friendly: Convert Dynamic URLs into Static URLs
Static URLs are always known to be better compared with dynamic URLs in SEO, because of many reasons. Static URLs are always more users friendly to your website visitors, static URLs normally rank much better in search engines and search engines are known to index the content of static URLs a lot faster compared to dynamic URLs.
What should we do with the website expired pages?
In the recent Google Webmasters YouTube Channel, I have asked Matt Cutts about 'What should be done with the website expired pages?' Though I'm still waiting for the official statement from Matt Cutts in the Webmaster Videos, I have discussed this topic with my fellow SEO colleagues and came up the following options.
Leverage your .htaccess file efficiently
The .htaccess file is a configuration file which is used on Apache based web servers to control many features of the server. The .htaccess file gives webmasters a lot of control over their website. The file contains the configuration statements (web server configurations) to customize the Apache Web server software for the website.
Mobile SEO Best Practices
The best thing to improve mobile SEO is to ensure that the mobile crawlers and user agents determine that content of the website will render well and load quickly on any mobile phone.
All about SEO Meta Tags
Meta tags offer the website owner the ability to control some degree on how their web pages are described by some search engines. They also offer the ability to prevent pages from being indexed at all.
Page Speed Best Practices
Page Speed is an open-source project started at Google to help developers optimize their web pages by applying web performance best practices. Web developers that would like to evaluate the performance of their web page to improve them should download the extension.
Social Media Share Button
Social Media Buttons helps you to share your content with the social Web. These buttons allows your visitors to share your content quickly and easily if they feel the content is worth sharing. It can also help you to generate significant amount of traffic to your site, without spending any extra penny.
HTML5 Overview - Introduction to HTML5
HTML5 is the next evolution of the Web and includes many more tags and elements for rich media content. In practice, HTML5 is starting to become a reality. Internet Explorer 8, Firefox 3, Safari 3.1, as well as niche browsers like Opera and Chrome, have already implemented partial support.
SEO Best Practices for 404 Custom Error Page
Create an Error Page which reports a 404 Response Code, add Robots META Tag noindex, follow. Have Unique Title Tag to the page. Use Normal Crawlable Navigation. Do NOT Use Canonical Tag. And also Track the Error Pages with Web Analytics.
Geo Location Targeting in Google SERPs
Google search engines give a lot of weight to geo-location, even when the user does not select a country specific search. So it will influence all users on which Google site they use (Google.co.in, Google.co.uk). Your website will be performing better in Google.co.in or Google.co.uk than it will in the other Google site.
List of HTTP Response Status Codes
List of HTTP Response Status Codes, 1xx Info / Informational, 2xx Success / OK, 3xx Redirect, 4xx Client Error, 5xx Server Error.
Rich Snippets for Events - JSON-LD Schema
Rich Snippets help people make more informed clicks and find what they need even faster. Events markup is based off of the 'JSON-LD Schema'.
How to Suck at Social Networking
Below are few points you should not do at all. Well my answer is keep your personal life personal and try not to making your personal life public. Below are few points you should not do at all.
Send PPC traffic to landing page and not homepage
Many business owners like to send their PPC traffic to their website homepage and not to the specific landing page. Other advantages of directing your PPC traffic to specific landing page(s) are higher conversion rates, leads, sales etc and it doesn't happen when people are directed straight to the home page.
XML Sitemap Best Practices
XML Sitemap helps search engines crawlers to crawl the website and keep their results up to date. These XML sitemaps can be submitted to Google, Bing and Yahoo! search engines.
What is Canonical URL Tag?
Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. Canonicalization helps to solve issues like www version vs. non-www version, re-directs, duplicate URLs, hijacking, etc...
How to Use Your robots.txt File the Right Way
Learn how to properly use your robots.txt file to control search engine crawling, manage duplicate URLs, protect sensitive pages, and improve your website’s technical SEO performance.
Keys to a Successful Website
Discover the essential elements of a successful modern website, including SEO optimization, user-friendly navigation, performance tracking, trust signals, and conversion-focused features that drive sustainable traffic and growth.
Relative Links vs. Absolute Links Which Is Better: Pros, Cons & SEO Impact
Discover the pros and cons of relative links vs absolute links. Learn which internal linking method is better for SEO, crawl efficiency, website structure, and long-term site management.
Optimize Your Landing Pages for Higher Conversions and Better Rankings
Learn how to optimize your landing pages to increase conversions, boost sales, and improve search engine rankings with clear goals, strong content, strategic keywords, and user-friendly design.
Modern Guidelines for Building a Corporate Website
Learn modern guidelines for building a corporate website, including mobile-first design, SEO best practices, performance optimization, accessibility, security, and user experience standards.
Best Practices and Modern Guidelines for Email Newsletters
Discover modern email newsletter best practices including mobile-first design, accessibility, deliverability, subject line optimization, spam compliance, and data-driven strategies to improve engagement and conversions.
SEO Do’s and Don’ts in 2026: A Complete, Modern Guide
Search Engine Optimization (SEO) remains a critical strategy for driving organic traffic, visibility, engagement, and conversions for websites.
Search Engine Optimization (SEO) Gyan - Fundas
Unlock the power of Search Engine Optimization with SEO beginner's guide. Learn on-page and off-page SEO strategies, keyword optimization, and link building techniques to boost your website's visibility and ranking.
Joydeep Deb
Senior Digital Marketer & Project Manager
Joydeep Deb is a results-driven Senior Digital Marketer and Project Manager with deep expertise in Lead Generation and Online Brand Management. An IIM Calcutta Alumni with an MBA in Marketing, he specializes in SEO, SEM (PPC), and Web Technologies.
Based in Bangalore, Karnataka - India.
