Tuesday, January 25, 2011
Mobile Search and Mobile Optimization are the next big growth opportunity in Online Marketing. Mobile search continues to be an evolving area of traffic that is converging on many mobile platforms, phones and mobile devices. Web search ability in a mobile form allows users to find mobile content.
Mobile search is growing so rapidly that many analysts expect it to outpace desktop search by 2011. Creates opportunities in branded searches to have multiple listings appear creating deeper reach on the search page.
Mobile search engines have different spiders and algorithms than those used for traditional web search. Evaluate websites as if it rendered on a mobile phone. Results ranked partially based on how well pages render on the device submitting the query.
In the log files we have seen that Googlebot-Mobile has different user agents that spoof different phones, like a Samsung phone, an iPhone or an Erickson phone. In some cases, different handsets will have different search results based on the evaluations that Google makes with the different user agents.
The best thing to improve mobile SEO is to ensure that the mobile crawlers and user agents determine that content of the website will render well and load quickly on any mobile phone.
While the mobile search engines are not as finely tuned as the traditional engines, they still placing a heavy weight on bounce rate, using the mobile visitors to gauge how the website renders on mobile devices.
Submit Mobile site map in Google Webmaster Tools and Yahoo Site explorer. A Mobile Sitemap can contain only URLs that serve mobile web content. Any URLs that serve only non-mobile web content will be ignored by the Google crawling mechanisms. URLs serving multiple markup languages can be listed in a single Sitemap, create unique config file for each Mobile Sitemap while creating sitemap using Sitemap Generator.
Currently sitemap supports below markup languages:
Valid pages are likely to render correctly on more mobile devices. Published mobile markup standards include:
Joydeep Deb is a Senior Digital Marketer and Project Manager with 15+ years of experience in Digital Marketing, Lead Generation, Online Brand Management, Marketing Campaigns, Project Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC, eMail Marketing, Web Analytics, Web Technologies, Web Design and Development.
With an MBA in Marketing. IIM Calcutta Alumini. Lives in Bangalore, Karnataka - India.
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