Optimize Your Landing Pages
- Tuesday, March 31, 2009
Why?
Getting more relevant traffic to your website and increase your sales and website ranking. A Landing Page is the first thing any user interacts with before interacting with you/company and it may or may not lead to a sale. All your SEO (Organic/Paid) efforts are not going to create the sales with bad landing pages, its just waste of your time and money.
Websites can make more than double their conversions with landing pages that are properly designed to convert traffic to conversions (such as opt-in sign ups and direct sales). When visitors come to your website from any search engine, you must connect with your visitors and offer them real substance.
Just think for a moment, you can beat your competition without increasing your PPC advertising or without increasing your SEO efforts.
How!
By clearly explaining what you want your website visitors to do and why they should do it. Why should they buy from you and not form you competitors or opt-in for future contact. What separates you from your competitors? Why should they choose you over others? You should be able to clearly explain the advantage to your products/services to the visitors.
Create your landing page with valuable content, products or services. Understand the importance of good content. Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Analyses, Research and use the right keywords/phrases to attract your target customers. If you know what's important to your customers then you would focus on those keywords. Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services. Remember your pages should not lead to a dead-end. Pages should have links to other pages. Submit your web pages to the most popular search engines and directory services.
Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. It is easier to copy then to try and figure it out on your own. Reduce anxiety by posting your Privacy Policy page link right next to your sign up button, for your opt-in contact. This helps reassure your visitors you aren't selling their email address and will generate a higher opt-in conversion rate than not posting your privacy policy, all other things equal.
Use reports and logs to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
Joydeep Deb is a Senior Digital Marketer and Project Manager with strong experience in Digital Marketing, Lead Generation, Online Brand Management, Marketing Campaigns, Project Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC, eMail Marketing, Web Analytics, Web Technologies, Web Design and Development.
With an MBA in Marketing. IIM Calcutta Alumini. Lives in Bangalore, Karnataka - India.