SEO 2015 - Strategies, Trends and Techniques
- Saturday, August 08, 2015
The latest Search Engine Optimization (SEO) trends and techniques which are going to dominate the Search Engines this year. The latest SEO trends for year 2015 are listed below.
Mobile Friendly Website
Having a mobile-friendly (responsive website) site will boost your search ranking. Mobile-friendly sites dominate the top positions in Google search results. Websites which are mobile-friendly, load fast and performs better on Mobile Devices and smartphones will rank better than the websites which don’t.
PageSpeed will matter, the faster it loads at the end users device the better it is. Double-check your mobile updates by testing through Google Webmaster Tools with Fetch as Google.
Google announced their mobile-friendly label become a ranking factor starting April 21, 2015. In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
User-Generated Content
Content is king. That is as true for e-commerce as it is for search or even social. Content For Users, By Users (Reviews, Comments, Feedback etc.). Make sure search engines, robots, spiders can crawl them.
The principles of social listening and apply them to e-commerce in several ways. It must be based on actual consumer insights instead of product claims.
Discoverability - Search is the primary method of discovery today, so for your content to float to the top, it needs to be written using your audience’s language, using their voice, words and language. It’s nice that the brand sees its new electric toothbrush as a “dental cleansing system” but 99% of consumers are looking for “electric toothbrushes”.
Structured Data Markup / Rich Snippet
Structured Data helps Google algorithms better index and understand the website content. It helps in drawing user's attention to your relevant result. Providing instant information as related to their query.
Rich Snippets help people make more informed clicks and find what they need even faster. Increasing click-through rates and reduces the amount of bounces due to not searchers not finding the content they were looking for.
URLs - more value to HTTPs URLs and Hreflang Tags
HTTPs URLs are seen more trusted to Google and end users. Not going to talk more on this as it is self-explanatory.
Also Hreflang Tags helps Cross International Barriers Now. They also solves aLL International Duplicate Content Concerns. Hreflang Tags helps in Improving Local SEO Ranking.
<link rel=”alternate” hreflang=”en-ca” href=”http://www.example.com/ca/products”>
<link rel=”alternate” hreflang=”en-in” href=”http://www.example.com/in/products”>
<link rel=”alternate” hreflang=”jp-jp” href=”http://www.example.com/jp/products”>Global Internet Traffic is booming, you should get those traffic to your website.
Don’t ignore Social Media
Google will place more value on social signals from Facebook, Twitter, Google+, Reddit etc. Experts have been pushing businesses to have a strong presence on Social Media and grow the number of followers on Facebook, Twitter and Google+ etc.
Social media encourages external sites to link content, and also encourages external inbound links. Social sharing contributes to a brand’s authority much in the same way that external links do. Social Media Profiles do rank in Search Engines.
SEO matters. Social matters. Make the most of both.
Joydeep Deb is a Senior Digital Marketer and Project Manager with strong experience in Digital Marketing, Lead Generation, Online Brand Management, Marketing Campaigns, Project Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC, eMail Marketing, Web Analytics, Web Technologies, Web Design and Development.
With an MBA in Marketing. IIM Calcutta Alumini. Lives in Bangalore, Karnataka - India.