SEO Content Writing Best Practices

- Monday, March 13, 2017

Write for the end users and not crawler

A well-written optimized content that appeals to humans. It makes sense then to write first and tweak for search engines second. It’s easy enough to slot in keywords after writing, and this approach can save a lot of time.

SEO Content Writing Best Practices

Catchy and Engage heading

The trick is to write damn good headlines that appeal to search engines and humans. Start with a magnetic headline. We need to keep prospects interested, which you can do by emotionally connecting with them. Appealing to readers as a content writer means engaging them.

Content length 500 – 700 words

While search engines have never indicated that they prefer a certain word count, webmasters, SEOs, and content writers have found that pages with minimum of 500-700 words or more generally perform better. Longer posts are more likely to engage, so it makes sense.

Meta Data and Body Copy

Use your main keyword 3-7 times (depending on length) throughout body copy. Keeping an eye on how many times a phrase appears is still a good idea. Focus on relevancy, value and engagement incorporate our keywords.

Use Picture, Banner Image for the Page

A good high quality picture about the post helps.

Use of primary keyword in title and h1, h2 (Keyword-Rich Headings)

Use our primary and secondary keywords while writing our content. Don’t try to use lots of keywords on the same page or blog post. Keywords are still the essence of search, so it is essential to know how to find the ones that deliver traffic. We need to put our topic keywords in the heading (H1, H2 tag), that is how search bots will know what our content is all about.

Avoid External Links

It is not possible, as many times we need to refer to other articles/post (i.e. In a recent survey conducted by ACME, it was found that…). We should avoid or try to provide these link at the bottom of the page or at least below the page fold. It will help in reducing bounce rate.

Hyperlink Keywords (internal domain linking)

This also help in reducing bounce rate and increase backlinks for the website. Instead of linking outside of website, it’s better to interlink to other pages or old posts from the website. When doing this, though, it’s important to not link the same terms repeatedly, especially within the same page.

Keywords variations

Use keywords, keyword phrases and keywords variations to include all major keywords in the body copy.

Avoid typos, grammar & spelling

It creates a bad reputation and image if basic things like grammar and typos are present in copy.

Call to Action

Whether its blog writing or copywriting, you probably want the reader to do something on your page, so tell them to do it. Call-to-actions like click here and register now still get clicks, but well thought out CTAs that incorporate keywords can increase conversions.

Joydeep Deb

Marketing . Innovation . Technology


About the Author
Joydeep Deb

Joydeep Deb is a Senior Digital Marketer and Project Manager with strong experience in Digital Marketing, Lead Generation, Online Brand Management, Marketing Campaigns, Project Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC, eMail Marketing, Web Analytics, Web Technologies, Web Design and Development.

With an MBA in Marketing. IIM Calcutta Alumini. Lives in Bangalore, Karnataka - India.

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