Website Analysis: Gain Authority, Popularity

- Wednesday, March 14, 2012

Search engine performs analysis of a page to determine what parts of content are most important. Every Meta tag is analyzed and assigned a weigh. Title tag has higher priority, followed by Heading tags and Meta tags, Bold etc. Top keywords then selected and displayed indicating if page optimization matches your goals.

Website Analysis: Gain Authority, Popularity

Keyword Weight

Keyword weight indicates the significance of the keyword mentioned in a page. There are a lot of factors that affect the keyword weight. Search engines take into account the percentage of the keyword in the title and tags, calculate the percentage of the keyword in the text of the page, evaluate bold and italic tags, etc.

Keyword weight is amount of keywords used with relation to the total number of words used in the entire web page. When evaluating keyword weight, we also consider website internal factors: the presence of the keyword in Meta tags (Description & Keyword) and also in heading tags.

Internal Linking

Internal Links are hyperlinks that point at the same domain as the domain that the link exists on. Inner links from the main page of the site show the most important sections of the site and serves as one of the most important factors of domain ranking as a whole. Internal links are hyperlinks that refer to related pages on a website. External links from the main page tie the site with other sites and determines the site's niche.

To grow the amount of indexed pages, there should be more inner links than external links. The relation of external links to inner links influences the distribution of the site's weight in general. A great number of external links can be a sign that your site has been hacked and that links to SPAM resources have been added to the footer or hidden div elements in the HTML of your site.

Indexed Pages

Check the indexing of your website on major Search Engines like Google and Bing. The amount of indexed pages first of all indicates the domain weight. Web masters must strive to make the number of indexed pages close to the actual number of pages. If the amount of indexed web pages exceeds the actual number, this can be due to duplicate content.


Backlinks, also known as incoming links, inbound links, it includes anchor text, pagerank, quality of backlinks by finding total outbound links any restriction of nofollow tag. Backward links are one of the external factors influencing the site’s popularity and its location in the SERPs. The amount of backward links points to the domain popularity on the Internet: the more links are given to this recourse, the more the resource is important and its traffic increases.

Geo Location

The geographical position of your site's visitors gives you the possibility to see where your visitors are mostly coming from in terms of geographic area. This data will help you better represent the people who visit your site and perhaps create several versions of your resource in different languages.

It makes sense when a website address is having country code (ccTLD), it is very easy to figure out which part of the world the website belongs to.


Heatmaps visualize the stream of visitors on your website - showing hot and cold click zones. They provide an overall view of the activity and helps you to see every mouse movement and every click. This data can help you in placing the most important site's blocks in the hottest places. This will help you to increase the site's traffic and raise profitability.

An F-shaped principle of how web-pages are read: two horizontal strips and one vertical. Using this principle we've suggested where your visitors' eyes will first be directed to on the main page.

Valid HTML

In general, a valid HTML document is now very important for a webmaster. Search bots long ago have learned to correct and understand mistakes made by the webmaster, but a valid HTML document, in any case, has more chance of being correctly displayed in all browsers.

Joydeep Deb

Marketing . Innovation . Technology


About the Author
Joydeep Deb

Joydeep Deb is a Senior Digital Marketer and Project Manager with strong experience in Digital Marketing, Lead Generation, Online Brand Management, Marketing Campaigns, Project Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC, eMail Marketing, Web Analytics, Web Technologies, Web Design and Development.

With an MBA in Marketing. IIM Calcutta Alumini. Lives in Bangalore, Karnataka - India.

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